LEGO Genesis

LEGO Genesis is a project for D&AD New Bloods to allow kids and LEGO lovers to make creative statements with beloved bricks and the environment around them, to rebuild the world. Using the LEGO Genesis app and AR technology, builders can scan the area around them to be recreated with LEGO bricks to create masterpieces in no time. Users can then change the color schemes and build difficulty levels, and share their creations with their friends and the world.